RACQ, a Queensland-based roadside assistance organisation, has appointed James Borg as its new head of digital strategy.
Borg brings more than 20 years of experience in digital enablement and strategy to the role, having previously served as head of digital and insights marketing at ANZ’s institutional banking division, as well as in digital leadership positions at companies such as Swisse, Australian Unity, Suncorp, and AGL Energy.
The role was created to focus on using digital platforms to deepen RACQ’s relationship with members and to identify solutions to further digitalise member experiences. Borg will be based at RACQ’s Brisbane headquarters in Eight Mile Plains.