Elon Musk to launch new blue, gold and grey ticks on Twitter. New coloured-coded categories for individuals, government and firms will start next week. Twitter’s new owner Elon Musk said, ‘’ sorry for the delay, we’re tentatively launching verified on Friday next week.
He added further, ‘’Gold check for companies, grey check for government, blue for individual(celebrity or not) and all verified accounts will be manually authenticated before check activates. Painful, but necessary.’’
Manually Authenticate Twitter’s Accounts
Though, Elon said that all verified accounts would be ‘’manually authenticated’’but he did not give any clarification for it. Previously, Twitter ask for fees for the blue ticks which were appreciated by some and criticised by many.
According to sources, currently, around 400,000 Twitter accounts with blue ticks. These accounts are verified and considered authentic. The accounts belong to prominent people such as politicians, government departments, major firms, journalists, and celebrities.
Twitter has suffered a “massive” drop in advertising revenue
Amid recent changes including moderating content on the platform, Twitter suffered massive drops in advertising revenue. Companies like Omnicom, a major advertising group, cited the impersonation problem as a major reason for its clients should pause advertising on the platform. Earlier in November, Bloomberg reports that government entities will not pay for blue ticks.
According to tech news site The Verge, Twitter growth rates have hit ‘’all-time highs’’ since Elon Musk’s takeover. It has nearly 238 million daily users and has passed 250 million since the takeover. Since Musk Twitter’s leadership, top advertising executive, Sarah Personette has left advertisers wondering about their concerns. Meanwhile, in order to survive the upcoming economic downturn, platform revenue needs to come from subscriptions. According to Twitter’s last set of annual results, advertising accounted for 90% of its $5.1 bn in revenue.
