Hannah Akinyemi Is the founder of HATDENIM, a clothing brand designed in Adelaide Australia. The vision for HATDENIM started in 2019 and it caters to women that don’t fit the stereotypical shape and size – ‘the outliers & inbetweeners’
For more details, visit their website here.
Here we sit down with Hannah, to learn a bit more about her journey as a female entrepreneur.
Q. WHAT INSPIRED YOU TO BECOME AN ENTREPRENEUR?
Hannah: HATDENIM came from humble beginnings and is more than just another label. It is the implementation of my vision to design clothing for girls like me that don’t fit the stereotypical sizes that dominate the market. “Growing up, I could never find the right jeans or clothing for my body shape and height. It was either that the jeans were big or not long enough.” Hence why I decided to start my own brand.
Q. HOW DID HATDENIM START?
Hannah: I have always had an eye for fashion and I was styling outfits as a hobby for different brands through my personal Instagram. However, it was around 5 years ago while studying Medical sciences at university that I decided to take my passion for fashion to the next level.
Q. WHAT WAS YOUR BIGGEST CHALLENGE IN STARTING HATDENIM? WHAT STEPS DID YOU TAKE TO OVERCOME IT? WHAT DID YOU LEARN?
Hannah: My biggest startup challenge has to be finding manufacturers and fabric suppliers both locally and internationally. Although it’s still a work in progress, I discovered that doing a lot of research and attending fashion trade fairs, was the only way to network and find the right people.
Q. WHAT IS THE MOST MEMORABLE THING YOU’VE DONE SINCE YOU STARTED HATDENIM?
Hannah: Launching my website and seeing my vision come to fruition is the most memorable thing I have done.
Q. WHAT IS ONE BOOK YOU RECOMMEND, AND WHY?
Hannah: How to make friends and influence people by Steven Carnegie. I always recommend this book because you need to be a people person to succeed in any business.
Q. WHAT ARE YOUR TOP 3 FAVOURITE ONLINE APPS, TOOLS OR RESOURCES AND WHAT DO YOU LOVE ABOUT THEM?
Hannah: Google, sounds cliche but this site/app is your best friend for information
Business Automating Apps such as Hootsuite, Trello for my to-do list.
Q. IN TERMS OF LEGACY, WHAT IS THE MARK YOU’D LIKE TO LEAVE ON THE WORLD?
Hannah: I would like to be known for being a woman who inspires other women to follow their curiosity and fulfill their purpose in life.
Q. IN ONE SENTENCE, WHAT’S THE BEST ADVICE YOU’D GIVE TO SOMEONE JUST STARTING OUT ON THEIR ENTREPRENEURIAL JOURNEY?
Hannah: To do it Scared.
To keep up to date with Hannah and her journey, connect with her on Instagram & Facebook.