Fusion100, a lifestyle clothing brand based out of New York City, was created in June of 2019. The brand’s mission is to inspire people to become the best version of themselves. The target market includes male and females aged 15-30 who are in search of unique, eye-catching designs that have been sported by athletes and celebrities.
Fusion100 Australia
Although the majority of Fusion100 customers reside in the United States, the brand started shipping outside of the U.S. in 2020. Fusion100 has shipped to countries such as Canada, Mexico, Italy, Germany, Belgium, Iceland, Ireland, United Kingdom, Australia and more. In 2020, Orgel raised awareness to koalas being harmed by the Australian wildfires; he designed a special shirt collection to help bring recognition to the cause. Since then, Australia has been one of the most supportive countries outside of the United States and Canada.
Social Media Presence
The brand has skyrocketed to over 220,000 Instagram followers and the merchandise has been worn by athletes across the NBA and NFL as well as celebrities. NBA players such as Immanuel Quickley, Miles McBride, Moses Brown, Tyrese Maxey, Daniel Gafford, Aaron Holiday, Justin Holiday, Spencer Dinwiddie, and many more have been seen wearing the company’s unique hoodies. NFL athletes such as Dee Gray, Stanley Morgan Jr, Jace Sternberger, K’von Wallace, Rashard Weaver, and AJ Green lll have shown support to the brand. Through these athletes and celebrities, Orgel has been able to market his products to consumers.
Who is the Founder?
Ilan Orgel is the founder and CEO of Fusion100, which is most well known for selling hoodies priced between $60.00 to $100.00. The most popular hoodies are the Contrast, Camo, and Two-Tone. The Shopify store displays around 250 items.
Orgel, a 23-year-old entrepreneur who grew up in New York City, has always had entrepreneurial passions. While in middle school, Orgel participated in the business of buying and reselling sneakers that were trending on the market. He would often spend endless nights with friends camping outside of stores to get the most limited pairs of sneakers.
What are Fusion100’s future goals?
Fusion100 plans to continue building on social media platforms such as Instagram and Tiktok through influencer marketing. In the next month, the winter collection will be released, consisting of hoodies, beanies, and jackets. Through the brand ambassador program, branding, and new designs, Fusion100 will be growing to new heights.
Check out the website at Fusion100co.com
Instagram: @Fusion100official
Tiktok: @officialfusion_100
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