The 2024 Australian Effie Awards invite submissions from the advertising industry.The Advertising Council Australia (ACA) has launched a new category for artificial intelligence (AI). This is to acknowledge the best applications of the technology to improve marketing effectiveness.
Submissions must show how AI enhanced efficacy over conventional methods. Starting from engaging audiences to influencing consumer behavior in various domains such as interactive experience, innovation, content generation and more.
“With today’s technological advances, a lot of factors contribute to making a marketing campaign effective,” says ACA CEO Tony Hale.
“The Effies recognise the best work of the year and the results that drive our industry’s growth.
“More importantly, fostering a culture of effectiveness is vital for every business, and whether you participate in the Effies this year or next, or are just beginning to demonstrate the effectiveness of your marketing campaigns, you’re on the right path to success.”
The awards have 26 categories,with all categories and criteria found online at the Effies website.
The deadline for submissions is May 13, finalists will be announced on July 17 and winners will be revealed on October 10. For more details check Effie Awards