- MAS-licensed Arta launches internationally via Singapore
- Arta was founded by the core-team who built Google Pay in India, led by Caesar Sengupta
- Key market is Indian high-net-worth individuals and families who manage wealth via Singapore
- Arta unveils Arta AI Copilot – a number of AI-enhanced experiences on its wealth platform, announces key B2B partnerships, and welcomes Ralph Hamers as an advisor
October 11th 2024, Singapore: Fast-growing digital wealth management platform Arta Finance today launched globally. Arta’s platform is now open to accredited investors in Singapore and to international investors including those from India that manage their wealth in Singapore.
Indian investors are increasingly turning to Singapore as one of their chosen global wealth hubs using RBI’s Liberalised Remittance Scheme (LRS). An expected 1.6 million offshore investors are expected to manage $4.8 trillion in assets in Singapore by 2028.
Arta’s wealth platform offers a curated deal flow that includes private investments from exclusive fund managers, intelligent public market strategies, and innovative structured products, without the sales pressure, opaque pricing and manual processes found in many other financial institutions.
Arta Finance is led by Caesar Sengupta, who previously launched and built Google Pay in India and led Google’s fintech efforts and Next Billion Users strategy globally.
Commenting on the international launch, Arta CEO Caesar Sengupta said: “Arta is at the intersection of some powerful trends, including the personalisation and democratisation of wealth management, the huge growth and opportunity in private market investing, and the use of AI to create capabilities that have previously only been the preserve of the ultra-wealthy. We are now taking a major leap forward with our international launch and can’t wait to bring the Arta wealth platform and AI Copilot to the global community in the months and years ahead.”
Arta also launched the first-of-its-kind AI Copilot, purpose-built for wealth management and finance. This patent-pending technology empowers Arta’s members to make smarter investment decisions – ideate, analyse, and monitor their portfolios with the tools and insights that usually require large teams of relationship managers, private bankers, and investment analysts.
Unlike commonly available AI chatbots or apps, Arta’s AI systems are purpose-built for applications in wealth and finance and exploit the reasoning capabilities of the latest large language models. Arta’s AI stack employs several models that work in conjunction with each other – including commercially available closed source models, fine-tuned open source LLMs and several custom built AI/ML models created by Arta’s researchers. These models have access to high-quality public and proprietary data including large financial and risk data sets for training and inference. This enables Arta to combine the fluency of LLMs with the time sensitivity, hard mathematical rigour and explainability necessary for investment and financial applications. Its AI stack, like the rest of Arta’s infrastructure, is highly privacy-preserving and uses encryption at rest and in transit for all user data.
Sengupta continued: “India has one of the fastest growing high-net-worth cohorts of any country globally. There are a large number of Indian individuals and families who manage wealth offshore as a way to tap into global growth, choosing Singapore due to its reputation as a global wealth hub. Arta’s mobile-first platform that gives access to exclusive investment opportunities in a cost-effective manner will appeal to many in this savvy group. Our team previously led and built Google Pay and deeply understands the needs and ambitions of India’s young and dynamic investor base.”
Wealth-as-a-service launched with Wio, Google Cloud and CapCo tie ups
Arta today also took a major step on its B2B journey with the announcement that Abu Dhabi’s Wio Invest would be the first of many to integrate the Arta wealth-as-a-service platform into their digital banking platform, to create a new wealth management offering for its clients in the Middle East, pending regulatory approval.
The ‘wealth-as-a-service’ platform for banks is a new B2B offering by Arta. This cloud-based platform empowers partner banks to serve their clients better and meet evolving demands with faster time-to-market for innovative wealth management products, services, and technology. Banks can choose from integrating Arta AI Copilot capabilities, to embedding Arta’s investment solutions into their platforms, to fully white-labelling the Arta platform — enhancing their digital capabilities and unlocking growth in new wealth segments.
To help integrate a cloud and AI native wealth platform into legacy systems at partner banks, Arta is also announcing partnerships with leading cloud provider Google Cloud and global management and technology consultancy Capco to provide solutions for banks looking to adopt Arta’s technology.
Amanda Ong, Head of International Expansion commented: “The launch of the B2B business is an extension of Arta’s mission, enabling us to partner with banks and financial institutions in a way that is wholly complementary to their current offering. We are proud to welcome Wio as our launch partner and look forward to growing together.”
Arta welcomes Ralph Hamers as external advisor
Arta also today welcomes Ralph Hamers as an external senior advisor, providing strategic guidance as the company grows internationally. Ralph Hamers is an advisor to established and new players in the global financial sector. He developed a special knowledge in digitalisation of processes and client offerings. Hamers previously was CEO with UBS and ING
Commenting on his role as senior advisor to Arta, Mr Hamers said:
“A central focus of my leadership has been to take legacy businesses and digitalise, integrating front-to-back technology to drive efficiencies and make the lives of clients and colleagues easier. This often needs major and multi-year transformations in well-established organisations. With Arta, I see the enormous opportunity of having incredibly smart people from the worlds of technology and finance coming together to build a platform that is more than ready to take its place amongst the world’s leading wealth managers.”
Mr. Hamers becomes part of a distinguished group of early investors in Arta, which includes more than 140 technology and finance leaders, such as ex-Google CEO Eric Schmidt and Mastercard CEO Michael Miebach.
The Arta wealth platform is now available globally to all accredited investors on desktop and mobile. Early members will have their first investment up to $100K, managed free for life by Arta (terms and conditions apply). To learn more about Arta, please visit artafinance.com.
Important Disclosures
Arta Wealth Management Pte. Ltd. (“Arta”) is licensed by the Monetary Authority of Singapore (“MAS”) whose products and services are only available to Accredited Investors.
Investing in securities involves risk, and there is always the potential of losing money. Certain investments are not suitable for all investors. The content provided herein is for informational purposes only and is not investment or financial advice, tax or legal advice, an offer, solicitation of an offer, or advice to buy or sell or hold securities or investment products. This material has not been reviewed by the Monetary Authority of Singapore.
For additional disclosures related to Arta Finance, please visit https://artafinance.com/sg/disclosures.