Apple Inc Tuesday launched new products including low-cost iPhone SE, Mac Studio desktop with a faster chip, and iPad Air. The new iPhone SE will have a faster chip and 5G capabilities. Still, have a fingerprint sensor and home button.
Though apple’s office is opening slowly, however, the announcement was prerecorded and online streamed. Apple is following this format for now. Analyst Neil Shah of Counterpoint Research said, ‘’ Apple Silicon strategy is the key highlight. Apple is scaling the portfolio of its in-house semiconductor capabilities to power a broader set of richer devices from affordable iPhone SE to the most powerful product Mac studio.’’
Low-Cost iPhone SE
The iPhone SE comes with a 4.7-inch retina display, home button with Touch ID and an A15 Bionic chip which is the fastest among competitions. Chief Executive Tim Cook said, ‘’ this is important for our existing users who want a smaller iPhone at a great value.’’
Meanwhile, Nabila Popal, an analyst at IDC said, ‘’ A cheaper iPhone with 5G is good news for Apple, especially in these times of uncertainty. ‘’ However, Popal believes a small screen could negatively impact iPhone SE Sales, as consumers might opt for older iPhone models with the bigger screen at the same price.
Mac Studio Desktop
Apple launches its Mac Studio desktop that is specially designed for professionals such as animators, video editors, and programs working on complex projects. The company is offering two versions of Mac studio, one with M1 Max Chip and the other with M1 Ultra chip. Pricing for Mac studio starts at $1,999 for the version with M1 Max Chip and $ 3, 999 for the M1 Ultra chip Computer.
IPad Air
Apple also announced a new version of the iPad Air starting at $599 with some new pro features. The new version is coming with a powerful brain. The company uses its proprietary chip, the same you will find on some MacBook’s and iPad Pros. According to Apple, the iPad Air will run faster and handle more demanding applications.
Furthermore, the company is also adding 5G capabilities. It will make it easier for video editing, and quick transfer of files and photos respectively.
Moreover, Company Chief Executive, Tim Cook highlights a few other things . Such as coming very soon including the iPhone 13 in a sort of sage green colour. Though CEO did not mention the situation in Ukraine but the company has pause its activities amid war.
