Europe’s biggest tech show IFA -2024 is happening in Berlin, Germany. It is one of the world’s largest trade shows for electronics and home appliances consumers. The show will exhibit 1800 global traders, 125 keynote speakers and more than 182,000 visitors from around the globe.
The exhibitors show innovative technologies in AI, robotics, and flying cars. The Chinese tech giants have continued to make a great impact in this year’s event
Leif Lindner, CEO of IFA Berlin, emphasized the ongoing popularity of the trade show, pointing to the strong demand from exhibitors.Meanwhile,Timo Boll attended a promotional event at HONOR’s booth during the event in Berlin 2024, held on Sept. 6 in Berlin, Germany.
Lindner stressed that IFA has always been a leader in change and disruption, showcasing real-life innovation with consumers directly engaging with new technologies.
Organizers revealed that artificial intelligence and sustainability are key themes at IFA 2024. Over the five-day event, the world’s first real flying car is set to be demonstrated.
Sara Warneke, managing director of gfu Consumer & Home Electronics GmbH, highlighted that IFA continues to be a sustainable driver of growth and innovation, especially in its anniversary year.
Chinese tech giants have a significant presence at this year’s IFA, with companies like Haier, Hisense, and TCL securing some of the largest exhibit spaces, according to the official IFA website.
Haier, with a 3,300-square-meter exhibition area, is showcasing a wide range of eco-friendly and advanced products. Neil Tunstall, CEO of Haier Europe, expressed excitement about connecting with international businesses at the event. Meanwhile, he is showing excitment for introducing smart technologies to global users.
