Sexual wellness isn’t just about pleasure. It’s about health, confidence, connection, and, if you ask the founders of Viola Green, even sustainability.
For Mitchell Scriven and Genevieve De Souza, starting a sexual wellness brand wasn’t the obvious choice. When they sat down to brainstorm business ideas, they ran through a long list before landing on one that surprised even them: sex toys. “It was always something we were interested in on a personal level,” Mitchell says, “but not something we considered for a business.” Yet the more they talked about it, the more it made sense. Sex had brought them closer as a couple. Exploring toys together had deepened their intimacy. And they couldn’t shake their fascination with the industry.
Two years later, Viola Green is a movement that blends pleasure with purpose, helping people embrace their sexuality while making the world a greener, cleaner place.
The benefits of sexual wellness are well-documented. A healthy sex life has been linked to lower stress levels, improved cardiovascular health, better sleep, and even enhanced cognitive function. For women, regular sexual activity can support vaginal lubrication and pelvic floor strength, reducing discomfort and promoting long-term reproductive health. For men, frequent ejaculation has been associated with a lower risk of prostate cancer. But beyond the biological, sexual wellness fosters stronger emotional connections, builds self-esteem, and challenges outdated stigmas around pleasure.
Viola Green exists to help people embrace those benefits without shame or hesitation. But unlike other brands in the space, Mitchell and Genevieve knew they wanted to do something different. “There are a lot of brilliant brands making fantastic products,” Genevieve says. “But for us, the real mission was about sustainability and education, about creating a brand that not only empowers people in their sex lives but also does right by the planet.”
From day one, Viola Green has operated with a ‘pay it forward’ program, ensuring that as the business grows, so does its impact. A significant part of that impact is their dedication to reducing waste and promoting environmentally friendly practices. “Cleaner oceans and a greener planet is something everyone can get on board with,” Mitchell says. “For us, sustainability is at the core of what we do.”
That commitment is woven into every part of Viola Green’s operations, from eco-conscious packaging to ethically sourced materials. But sustainability, in their eyes, isn’t just about the environment, it’s also about building a healthier, more open-minded culture around sexuality. Through their blog, social media, and educational resources, the couple tackles topics that many brands shy away from: sexual health, relationships, self-pleasure, and breaking down taboos.
It’s a deeply personal endeavor for them. “Everything we create—whether it’s an article, a product recommendation, or an Instagram post—comes from our own curiosity,” Genevieve explains. “Whatever we find useful in our own relationship, whatever interests us individually, we share with our community.” The business, in many ways, mirrors their relationship: a space for learning, exploring, and evolving together.
And that authenticity is what sets Viola Green apart. This isn’t a massive corporate operation. It’s two people, working from a laptop in their living room, building something that feels meaningful. “We always knew we wanted to do something in sustainability and e-commerce,” Mitchell says. “It just so happens that sex toys became the perfect vehicle for that mission.”
At its core, Viola Green is about connection; not just between couples, but between people and their own bodies, their desires, and the world around them. Because taking care of your sexual wellness isn’t just about pleasure; it’s about living fully, confidently, and unapologetically. And if you can help the planet along the way? Even better.
To learn more about what Viola Green has to offer, visit their website or connect with them on Instagram.
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