In partnership with equity crowdfunding platform Equitise, plant-based and gluten-free healthy salad topper brand Pimp My Salad launches the Public Investment Phase of their campaign today which is now live on Equitise’s website. This follows an outstanding number of Expressions Of Interest and support for Pimp My Salad’s mission of turning their nutritious and delicious products into a pantry staple. Over the course of the brand’s campaign, they hope to raise between 150 and 500k.
LINK TO INVEST: HERE
DATES: The investment phase is open from 9 am today until Thursday, July 6th
ABOUT PIMP MY SALAD
Founded in 2014 by Managing Director Olga Plotnikova and her partner and Co-Founder Alex Komarov, Pimp My Salad is a Byron Bay-born and based healthy salad topper brand that offers a versatile range of plant-based and gluten-free seeds, sprinkles and spreads with gross sales hitting over $1 million in Australia and the UK. Key stockists include Coles, Woolworths, Harris Farm and Holland & Barrett. They have been nominated for the Innovation Award at International Food Expo 2023 UK London and were finalists for the Nexty Awards at Expo West USA in 2019. Pimp My Salad’s best-selling products include Activated Superseeds, Coconut Bacon, Cashew Parmesan and Hemp Parmesan. Most importantly, they aim to influence and educate on the significance of nutritious food intake and our physical, emotional and mental health to allow us to love life.
To learn more about the brand, please see the business profile HERE and attached.
INVESTMENT HIGHLIGHTS
Pimp My Salad has the below factors to consider when investing:
- Pimp My Salad is a business primed for growth in Australia’s growing vegan market which is estimated to be worth $9 billion by 2030
- The brand is seeing consistent growth and a diversified revenue model across geography (Australia and the UK) and retailer types (major chains, independent grocers, and online)
- Pimp My Salad has built a scalable and reliable supply chain by leveraging a network of contract manufacturers, co-packers, storage, and logistics providers.
- As Pimp My Salad scales, there is an opportunity to be acquired by larger industry players and for investors to achieve a healthy return.
- Pimp My Salad boasts a strong organic reach, including over 20,000 Instagram followers, and a total reach exceeding 2 million through influencers and brand advocates.
Olga and Alex recently conducted a webinar where they took questions about the investment and shared information on the brand. See the recording HERE.
INTERVIEW OPPORTUNITIES
- Interview opportunities and commentary from Pimp My Salad Founders Olga Plotnikova and Alex Komarov
- Interview opportunities and commentary from Equitise Founder Jonny Wilkinson
MEDIA ENQUIRIES
For interviews with Olga, Alex and Jonny, further information and imagery contact:
Ali Smyth || Director, Electric Collective
ali@electriccollective.com.au|| 0411 364 404
Maja Cole-Clark || Senior Strategist and Communication Specialist, Electric Collective
maja@electriccollective.com.au || 0412 965 913
Jade Yee || Publicity Specialist, Electric Collective
jade@electriccollective.com.au || 0468 337 045
jade yee | publicity specialist (she / her)
fashion, lifestyle
+61 468337045
electriccollective.com.au
Electric Collective is proud to partner with Ecology to be a climate-positive workforce. You can see how many tonnes of carbon we have offset so far HERE.
