Pet Circle is focusing on connecting and optimizing the technology elements that support its e-commerce operations. The company aims to maximize the benefits of its investments by creating a tightly-integrated system. This includes having greater control over logistics operations, potentially establishing a fully-owned national last-mile delivery service. The goal is to leverage data insights to provide a personalized and improved customer experience. Pet Circle’s technology and engineering work is supported by a team of around 54 people. Strategically, they focus on customer acquisition and engagement, online shopping experience, and delivery. The company utilizes a mix of monoliths, microservices, and an in-house enterprise resource planning (ERP) system. Google Cloud is the chosen cloud platform for infrastructure hosting and the data environment. Pet Circle is transforming its architecture to be more customer-centric and data-driven, using insights to drive better logistics services. The technology and engineering teams have built a technology stack that provides full visibility into orders for both customers and couriers, ensuring improved service standards and customer satisfaction.
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