Alexandra Prince is a seasoned wardrobe stylist turned style and image architect and the founder of The Holistic Closet. She helps women unlock their next level by reimagining their wardrobes as an extension of themselves and their brand, creating impeccable lasting impressions, attracting dream clients, and opening the flood gates of endless opportunities.
She is seen as a style expert and a thought leader in her own right. Her work is rooted in the idea that style is an inside job and can energetically translate your message to the world.
With over 15 years of experience in the fashion industry as an editorial stylist, brand consistency consultant, and entrepreneur herself, along with having an education in fashion design, she’s built an extensive tool belt.
When first jumping to build her own business to serve women entrepreneurs, she knew her diverse skills would play a role. Still, she had no idea the magnitude of which she could change the way women confidently show up in their lives and businesses.
For more details, visit their website here.
Here we sit down with Alexandra, to know a bit more about her journey as a style architect and image consultant.
Q. What inspired you to become an entrepreneur?
Alexandra: Freedom. Having the flexibility to create my schedule, develop my methods and processes, and make the income I desired was my driving force. And I have to say, being this far into it, the rollercoaster that is entrepreneurship is not for everyone, but it does all pay off, and I wouldn’t go back.
Q. How did you get started?
Alexandra: The idea for starting my business, The Holistic Closet, ultimately came from my struggles with losing sight of who the Woman of My Dream was time and time again. I was so tired of continuing to fall victim to outside noise and opinions that would ultimately dim the true me over time until I didn’t recognize myself. This negatively affected my physical and mental health, career and financial status, relationships, including the one with myself, and so much more.
As for the timing, my business began during a low period when I could feel I was losing myself again. Along with that, I started to lose my spark for the fashion industry and strongly found myself disagreeing with the messages they were drilling into women around what they should and should not wear to fit in and look the part.
I knew in my gut that to rediscover the Woman of My Dreams, yet again I had to make some significant changes in my life. So, after almost 12 years working as an editorial and e-commerce wardrobe stylist for the Nordstrom Photo Studio as their Senior Stylist, I left to spread a new message to women regarding fashion and showing up.
Enter, The Holistic Closet, where style is an inside job; no one can, or should, dictate what you like to wear. I firmly believe that to empower women we need to lift up their uniqueness and normalize not following all the new trends but instead wearing what feels best to the wearer.
Q. What was your biggest startup challenge? What steps did you take to overcome it? What did you learn?
Alexandra: Oh man, I have had many failures on my entrepreneur journey thus far and expect to encounter many more. And I’ll admit the idea of giving up and just finding a ‘real’ job has crossed my mind. Thankfully I’ve never taken action on those thoughts. The driving force for not giving up goes far beyond my desire for flexibility and freedom. I want women everywhere to experience the magic of stepping into the shoes of the Woman of Their Dreams.
Q. What is the Most Memorable Thing You’ve Done Since you Started your Business?
Alexandra: Besides working with all my amazing clients, the most exciting thing going on right now is being confirmed as a featured speaker for The Women’s Thrive Summit happening in March of this year. I attended the summit last year, put on by the Women in Business Club Founder, Raimonda Jan, and was utterly blown away by all the incredible women speakers and their stories. So I told myself I would share my story at their next summit, and now I get that opportunity.
Q. What is one book you recommend, and why?
Alexandra: Oh, just one, okay, Atomic Habits, by James Clear. It might not be the first book someone would assume I’d recommend. Still, the reason is that it very much plays into what I am aiming to achieve with The Holistic Closet—stepping into the shoes of the Woman of Your Dreams takes consistency and small changes along the way that feels in alignment with who you want to show up as. Something James said spoke to me; in fact, it’s written on a sticky note on my desk, “Every action we take is like a vote for the type of person we wish to become. Our habits are how we embody a particular identity.” Every time we get dressed, we choose to embody a part of ourselves that will bring us closer to becoming the women of Our Dreams.
Q. What are your top 3 favourite online apps, tools, or resources and what do you love about them?
Alexandra: Hands down, the Otter Voice App. It turns your spoken message into written form that you can then edit for flow and grammar later. This app has been a game-changer for me as I am not a natural writer and do my best when I can flush out my ideas verbally, out loud.
Grammarly is another major one for me. I use it all day, every day. I’ve had to navigate a learning disability my whole life, Dyslexia and learning propper grammar was not something that ever came easy to me. However, I feel more confident sending emails, posting content, and writing articles when I use this app, plus I’ve learned so much about proper grammar.
Stripe is my go-to for collecting payments and managing my business revenue. I love the easy online platform and updated messages I receive.
Q. In terms of legacy, what is the mark you’d like to leave on the world?
Alexandra: To empower as many women (and men) as I can to embrace all that they are so that they can experience the true magic of showing up as the woman or man of their dreams!
Q. In one sentence, what’s the best advice you’d give to someone just starting out on their entrepreneurial journey?
Alexandra: Expect failure to happen and treat it as a learning opportunity.
To keep up to date with Alexandra and her journey, connect with her on LinkedIn and Instagram.