Lovehoney’s Playful Billboards Encourage Australians to Take Matters into Their Own Hands
Sydney, Australia – June 7, 2023 – Lovehoney Australia, the leading brand in sexual wellness, has launched an audacious Out of Home (OOH) advertising campaign following the recent interest rate hike announced by The Reserve Bank of Australia (RBA) this week. The campaign aims to bring a lighthearted touch and some much-needed laughter to Australians during challenging economic times.
In response to the RBA’s decision to raise the official interest rate to 4.1 per cent, Lovehoney’s bold campaign features eye-catching creatives with a clear message: “If you’re getting screwed by 4.1, you might as well enjoy it.” The text in the ad creatives, cleverly shaped like various Lovehoney sexual wellness products, includes a ruler measuring 4.1 inches, playfully drawing the comparison between the newly hiked interest rate and the girth and length of different pleasure products.
Charlie Ganzen, Managing Director of Lovehoney Australia, commented on the campaign, saying, “We understand that Aussies are facing tough times at the moment, we’re all in this together and Australians deserve a moment of escape and happiness. This campaign is about injecting a little playfulness into people’s lives and reminding them to prioritise their well-being. By embracing a lighthearted perspective, we hope to bring a smile to people’s faces and provide a momentary escape from the current economic pressures.”
The Lovehoney campaign, now rolling out across Australian cities including Sydney and Melbourne, encompasses various OOH formats such as digital billboards, transit, and urban panel placements. With its attention-grabbing visuals and witty wordplay, the campaign is poised to capture the attention of passersby, uplift moods, spark conversations, and infuse everyday life with a touch of whimsy.
More than just promoting pleasure, Lovehoney’s latest daring OHH campaign aims to spread positivity, remind people to prioritise their well-being and spark playful moments of joy.