Largest Product Launch in iRobot History.
Australia, March 12, 2025 – iRobot Corp., a leader in consumer robots, today announced the availability of a suite of new technologically-innovative Roomba® vacuums and 2-in-1 vacuums and mops with advanced features, ranging from debris-compacting systems to extending and retractable dual-spinning mop pads that tackle stubborn messes.
The new robots, featuring an elevated, premium design, improved technology, and an upgrade Roomba® Home app offering users more intuitive control, marking the largest and most comprehensive lineup in the company’s 35-year history.
“The launch of these robots represents more than the consistent progress of our exceptional innovation team,” said Gary Cohen, iRobot CEO. “They underscore the return of iRobot® as the category creator and our leadership position that was established more than three decades ago. Last year, we reinvented our iRobot® Research & Development Labs, and these robots are the result of our world class engineers’ and designers’ brilliance.”
All new robots feature increased suction, improved navigation and fast mapping with ClearView™Lidar Navigation, and select models feature PrecisionVision™ AI Technology. In addition to improved mopping, all robots feature automatic carpet detection and avoidance and object sensing and avoidance capabilities.
The 2025 lineup, available across Australian & New Zealand markets beginning on April, includes the
Roomba® 105 Robot series, featuring 70x more power-lifting suction*,the Roomba® 205 DustCompactor™ Combo Robot that devours dirt while the industry-leading DustCompactor™ innovation packs away debris for months, the Roomba® Plus 405 Combo Robot + AutoWash™ Dock that boasts intense suction, deep scrubbing and a maintenance-free dock, and the Roomba® Plus 505 Combo Robot + AutoWash™ Dock, featuring PerfectEdge® Technology to get deep into corners, a hands-free multi-function dock that automatically empties debris, washes and heat-dries mop pads and self-cleans when finished.
In addition to the new technology, the robots feature modern colours, materials, and finishes. According to Insun Hong, Director of Industrial Design at iRobot, “The products’ appearance is warm and approachable. They will look completely organic within everyone’s home aesthetic or décor.”
In addition to the new products, iRobot is also launching a comprehensive marketing campaign featuring new advertising and the tagline, “Roomba. Made for This”. The campaign will be featured on television, digital streaming platforms ,and across social media. New packaging is also part of the new Roomba® look and feel. Key product features are prominently placed on the front and side panels to elevate the primary capabilities that make each robot special. The new simplified premium design which features a vibrant green colour will enhance visibility at retail.
Pricing & Availability:
Australia: Beginning April 1, 2025, selected new Roomba® robots are available for sale via shopirobot.com.au. Pricing starts at $499 AUD
New Zealand: Beginning April 1, 2025, selected new Roomba® robots are available for sale via shopirobot.co.nz. Pricing starts at $599 NZD
About iRobot Corp.
iRobot is a global consumer robot company that designs and builds thoughtful robots and intelligent home innovations that make life better. iRobot introduced the first Roomba robot vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 50 million robots worldwide. iRobot’s product portfolio features technologies and advanced concepts in cleaning, mapping, and navigation. Working from this portfolio, iRobot engineers are building robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live. For more information about iRobot, please visit www.shopirobot.com.au.
About IXL Home Pty
IXL Home is a recognised leader in the premium home appliance industry in Australia & New Zealand. We are committed to continuing our excellence in local manufacturing, importing, distributing, and marketing a wide range of world-class brands and setting benchmarks in product innovation and design aesthetics. For more information about IXL Home, please visit www.ixlhome.com.au / www.ixlhome.co.nz.
