Insuit Quickbook has announced it’s new ‘’Business differently’ brand platform in Australia. The campaign aims to challenge the conventional views of business success in Australia and to support small businesses that struggle with administrative tasks.
The campaign features Australian business owners who achieve success on their own terms, using the QuickBooks platform. The stories show how the QuickBooks mobile app helps them manage their business efficiently and save time while they are on the move.
The campaign will run across TV, radio, social, digital and earned media channels. It is executed by QuickBooks’ integrated agency team. The team includes creative agency R/GA, media agency Avenue C and PR agency Edelman Australia.
QuickBooks is also partnering with popular Australian comedian Matt Okine to create The Okine Hotline, a platform that will share real stories of how business admin affects individuals and how QuickBooks can help them redefine their path to success.
Jane Merrick, Marketing Director at Intuit QuickBooks, says: “We asked our agency partners to communicate with our local heroes – Australian SMBs – and to convey QuickBooks’ brand role to this audience in a different way. Together with our agency partners R/GA, Avenue C and Edelman, we have created an exciting campaign that aligns with our global brand platform, ‘Business Differently’, but is tailored to the local market. By showing Australian SMB owners using the QuickBooks mobile app while working on the go, we are demonstrating a better way to do business admin and to gain back valuable time in their lives.”
Victoria Curro, Managing Director, R/GA Australia, says: “We collaborated with Intuit’s global team to create a strong brand platform that resonates in every market. We are proud to launch this campaign in Australia and to celebrate the diverse and inspiring stories of Australian SMB owners who do business differently.”