Tricia Parido is a Recovery Lifestyle Enthusiast, Speaker, and Writer. She is a Nationally Certified Life Coach, an International Master Addictions Specialist, and a Professional Life Interventionist with a Psych Degree in Process Behavioral and Chemical Addiction who loves to help change lives! Specializing in life transitions and post-treatment journeys, Parido is ever committed to serving her clients worldwide to find the emotional intelligence they need to conquer their life challenges.
As an active business owner of thriving coaching practice, Turning Leaves® Recovery, Life, and Wellness Coaching, seated in evidence-based practices, she not only teaches her clients how to live the life they desire and “live free”, but she also teaches those that aspire to become professional coaches how to do so, passionately, and professionally.
Tricia has co-authored a release, Stepping into the Spotlight, that went straight to the Bestsellers list in multiple countries and also was published in Raising the Bar Vol 2, which was featured on Innovators Radio and NBC. Beyond that Tricia has been published on SkillsYouNeed.com, Thrive Global, Elephant Journal, and Aspire, a publication by Walden University where she also has presented her expertise to Alumni just as she did at Bernardo Moya’s The Best You Expo and the 2021 CAADE Conference on Effective Discharge Planning.
For more details, visit their website here.
Here we sit down with Tricia, to know a bit more about her journey as a recovery lifestyle enthusiast.
Q. Tell us a little more about your journey as an entrepreneur – how did you get started? What inspired you?
Tricia:
My story is more than 30 years long and is filled with languishing in control needs, trauma, chemical substance abuse, dependence, eating disorders, body dysmorphia, abandonment issues, anxiety, and so much more! My addictions were far more involved than the narrow perspective society holds; it wasn’t simply chemical in nature. I experienced process and behavioral addictions as well. (To explain these looked like shopping, sugar, people-pleasing codependency, dieting, exercise, and an overbooked calendar). And my recovery journey isn’t represented by my sobriety date! That journey has unfolded over the last 25 years and in a truly unique fashion.
When I realized I was on to something extremely effective, and saw how people are struggling with many types of addiction that don’t meet the standard needs for treatment, you know, those people who are being held hostage by their habits and negative attachments, I decided they too deserve a recovery journey that shows them that they also get to choose how they experience living and how they see themselves functioning in their lives!
But it is very important to mention to those who do need higher levels of care, the stabilization of treatment alone is not sufficient!
People need to learn the practical application of psychological skill sets and tactics that will provide them with the level of emotional intelligence they didn’t know they didn’t have but need, especially when returning home in early recovery to the same house, spouse, family, bills, job, all-around environment, they were unable to function effectively in the first place.
This is my why. This is what inspired me to launch Turning Leaves® and create the Building Milestones® system in 2014 which is the foundation for my Learn to Live Free program and the launching space for Evolve which continues to produce well over 95% success rate with desired life satisfaction.
Q. What’s one thing in your routine that you do consistently that has made a huge difference in your personal or business life?
Tricia: It is difficult to call out just one thing as my tools all work harmoniously together in an interchangeable and flexible fashion to meet my needs in every situation. But I can say that the most life-changing and pivotal piece for me has been cultivating the capability to no longer allow people places or things to change or manipulate how I feel act or behave. Because of the work I have done using the Locus of Control Theory, I know that nothing outside of me has the power to make me think feel believe or behave in any way. I get to choose how I experience my environment. I get to choose how I see myself. I get to choose how I present myself, in everything that I do. Perhaps even more critical is how this skill or tool, if you will, impacted my addictions by also showing me that I no longer need to rely on something (alcohol, food, shopping, other people) outside of myself to bring me peace joy comfort relief value validity or worthiness!
Q. Who are your mentors and inspiration? and what knowledge or insight did they give to you that was valuable?
Tricia: My inspiration is always grounded in myself and in those who have graced me with the ability to walk in their lives with them. It is also fueled by the treatment system. Finding gaps in service and working hard to fill them so that people can experience a full and complete life transformation feeds my soul. As for mentors, there are so many. Every instructor that supported my out-of-the-box thinking and desire to be part of Social Change. And of course, every theorist and research team who created the foundation of evidence-based practice for which I was able to convert into a truly beautiful coaching modality and practice.
Q. What has been your most satisfying moment in business?
Tricia:
Well, I have to start with me. My biggest accomplishment is that I have learned to truly live for myself first without feeling guilty selfish, punished, or restricted. My biggest professional accomplishment is the creation of a system, a program, that has consistently provided people with the life satisfaction they desire.
But today, the most satisfying moment in business I am experiencing is the newest addition to Turning Leaves, teaching, credentialing, mentoring, and training new coaches. The “Life and Recovery Coaches Mastermind and More” has a unique flair in that it is centered around ensuring practitioners gain the level of emotional intelligence they need to be protected against burnout, transference, and countertransference (carrying the weight and pain of their clients into their lives and inserting too much of their personal stuff into the client’s world). It gives them a carbon copy of everything I use and teaches them how to have a successful practice helping the people they desire to serve effectively. Together we are creating a Turning Leaves family, a community to help others Live Free.
Q. How do you market your business, and which tactics have been most successful?
Tricia: Marketing is a tricky topic. I work to stay relevant and rank on Google, along with present and effective on social media. I speak at events, offer events, and participate in purposeful networking events. But it is the word of mouth, reviews, and referrals that truly fuel my practice.
Q. What have been your biggest failures or challenges?
Tricia: Marketing! Simply said. I am a mental health professional. And I didn’t study marketing. It is the largest challenge I have had over the years.
Q. How did this failure, or apparent failure, set you up for later success?
Tricia: I have learned that marketing doesn’t need to be salesy. Just bringing value, being accessible, and being genuine will magnetize or speak to those who will truly be served by the practice.
Q. If someone was to create a TV show about you, what would it be about and what would it be called?
Tricia: I think my TV show would be about someone (me) who used adversity to change their life and create a sought-after movement for countless others to benefit. And I think it would be called “Live for Yourself FIRST”
To keep up to date with Tricia and her journey, connect with her on LinkedIn, and Facebook.
