Brock Ashby is the Founder of Team Brock Ashby, which is a global online personal training business that specialises in Body Transformations. Ever since he began his career as a face-to-face personal trainer back in 2015, he has helped thousands of people lose fat, build muscle, grow their confidence, and turn their life around.
Now he has a small team and is continuing to grow, gets world-class results, and takes his mission that began on the gym floor to people all over the world.
For more details, visit their website here.
Here we sit down with Brock Ashby, to learn a bit more about his journey as an entrepreneur.
Q. WHAT INSPIRED YOU TO BECOME AN ENTREPRENEUR?
Brock: I didn’t start personal training to become an entrepreneur. I just wanted to do something I wouldn’t hate. I pushed my music career early on as a young adult, then decided I no longer wanted to pursue it. I didn’t know what I wanted to do but knew I always loved fitness being a sporty kid growing up. So I gave it a crack! I’ve had jobs that were fun like TV presenting and singing on stage. I’ve also had jobs that I really haven’t enjoyed like washing dishes, selling jandals, (you may call them flip-flops or thongs depending on where you’re from), flipping burgers, cleaning toilets and never really wanted to go to work. These were the jobs I hated that pushed me to choose a career that I enjoyed. Not the one that gave me the most money. Not the one that I thought would make my parents happy but the job that would get me out of bed without snoozing my alarm. I still don’t look at myself as an entrepreneur, I just think I’m a personal trainer that has found solutions to get people results and made it scalable.
Q. HOW DID BROCK START?
Brock: I started on the gym floor as a face to face personal trainer in Auckland back in 2015. This is where I honed my skills as a personal trainer and got a chance to understand all of the problems people face when trying to transform their bodies. I worked my way up to be the busiest trainer in the gym by putting in the hours. I worked from 6 am – 9 pm from Monday – Friday and weekends too. I built my clients up and also started posting on social media daily and built an online following which soon turned into people wanting to work with me. So I began taking online clients and working on that when I wasn’t with my face to face clients, which didn’t leave much time for sleeping, to be honest, and I burnt out. I repeated the same process in the Gold Coast of Australia, burnt out, and in Sydney but luckily this time I didn’t burn out but have successfully moved to 100% online training.
Q. WHAT WAS YOUR BIGGEST STARTUP CHALLENGE? WHAT STEPS DID YOU TAKE TO OVERCOME IT? WHAT DID YOU LEARN?
Brock: Trying to provide online coaching to clients all over the world without a website. I was literally running everything off of Emails, Excel and Microsoft Word. When I could afford it, I paid someone to make a website for about $2,000 and was still able to help a ton of people. I learnt it’s better to start straight away and work on your service as you go and develop, than say “no” to people that can benefit from what you do.
Q. WHAT IS THE MOST MEMORABLE THING YOU’VE DONE SINCE YOU STARTED YOUR BUSINESS?
Brock: Training Kelly Rowland when she was here in Sydney for The Voice Australia. I was a contestant on The Voice Australia 2018 and she was my coach, so it was nice to coach her back!
Q. WHAT IS ONE BOOK YOU RECOMMEND, AND WHY?
Brock: The Power Of Positive Thinking By Norman Vincent Peale. This was the book that got me through the death of my mother and helped me turn it into an experience that I can use as fuel to motivate me. It also gave me the tools to see everything I go through, that is hard, to be a lesson of some sort or something that I can draw a positive from.
Q. WHAT ARE YOUR TOP 3 FAVOURITE ONLINE APPS, TOOLS OR RESOURCES AND WHAT DO YOU LOVE ABOUT THEM?
- Monday– to organise my day.
- Notes- to capture my ideas when they come in
- Audible- to help me read books when I’m on the g
Q. IN TERMS OF LEGACY, WHAT IS THE MARK YOU’D LIKE TO LEAVE ON THE WORLD?
Brock: “Lazy hands make for poverty, but diligent hands bring wealth.” – That’s my favourite proverb.
Q. IN ONE SENTENCE, WHAT’S THE BEST ADVICE YOU’D GIVE TO SOMEONE JUST STARTING OUT ON THEIR ENTREPRENEURIAL JOURNEY?
Brock: “If you aren’t struggling to run your business, you started too late.”
To keep up to date with Brock Ashby and his journey, connect with him on Instagram.
