Exclusive with Justine Cox, Founder of Leaders Change Room

Justine Cox is the founder of Leaders Change Room based regionally in Australia. Leaders Change Room provides leadership programs to SMEs since 2017.

Their signature program Leadership Lift is designed for people who are great at what they do and want to transform their leadership skills to build strong cohesive teams that achieve results and have fun.

You will walk away with a system for leading people (hint we are going to talk a lot about relationships and trust and not much about management). They love helping people to unlock potential and reduce the overwhelm that leading people can have on your time, energy, and stress levels.

For more information, visit their website here.

Here we sit down with Justine, to know a bit more about her journey as a leadership coach.

Q. What inspired you to become an entrepreneur?

Justine: My son Nash inspired me to create Leaders Change Room. I want to leave a legacy of strong and kind leaders because I believe we can create a better tomorrow. Throughout my corporate HR career, I noticed two things that were hindering our ability to be extraordinary leaders. The first was that we were promoting technical experts, we rewarded people who were amazing at what they did with teams of people. But we were not equipping them to make the mindset shift they needed, the shift from focusing on tasks to focusing on relationships and people. The second was that most people don/t have a system for how they go about leading. The truth is leadership is not always easy but it can be simple. In reality, there are a small number of key things leaders should do consistently that have the greatest impact. Leaders Change Room programs are designed to support people to lead with strength and kindness, to get results, and to enjoy what they do. So that every leader will leave the world a little better off because they stepped into a leadership.

Image Credit: Heritage Photography

Q. How did you get started?

Justine: I have always had a fascination with understanding people and I got into coaching fairly early in my career because it gave me the opportunity to get to know and help people on a deeper level. After having my son at 43 I started to play around with the idea of developing my own programs. Then when I tried to return to my leadership position I realised that going back to a traditional position was not going to work with the mother I wanted to be. So I developed a WIX website, a few programs (quite a few actually), joined a fee program run by Prue Chapman from the Owners Collective to learn more about online businesses, and registered to go to a local business networking event. I connected with my first two clients. One was a coaching client and the other a local board. I am now the Chair of that board. From there I relied on my own network.

Q. What was your biggest startup challenge? What steps did you take to overcome it? What did you learn?

Justine: My biggest challenge has been business development and sales. Asking for business still makes my pulse rate go up. Instead of facing its head the first thing I did was look for ways I could avoid it. So about 8 months into my business I went looking for a regular income stream. I looked at some sub-contract arrangements but eventually took a monthly retainer which took the pressure off by providing a Constand income stream. I learnt that when you stop worrying, it creates space for other things to come in. I have also learnt to trust in my intuition.

Q. What is the Most Memorable Thing You’ve Done Since you Started your Business?

Justine: Creating Leadership Lift is what I am most proud of. It is a fantastic program that makes a difference.

Q. What is one book you recommend, and why?

Justine: Now that is tough because I am an avid reader and I have so many books that I would recommend. The two books that have had a huge impact on me are “The One Thing” and “Win The Morning Win The Day.” Both present simple ideas that have helped me to focus, have clarity, and get things done, and when you run your own business you need to be goal-focused and disciplined.

Q. What are your top 3 favourite online apps, tools, or resources and what do you love about them?

  • LinkedIn – it’s where I connect with people and leaders
  • Xero – as someone who has always told themselves they are no good with numbers – even I don’t mind doing the numbers with Xero
  • Kajabi – I am fairly new to it but it is hands down one of the best tools I have used – I can do just about all of my customer-facing work there.
Image Credit: Heritage Photography

Q. In terms of legacy, what is the mark you’d like to leave on the world?

Justine: I am on a mission to experience as much of the world and its people as possible and leave a legacy of strong and kind leaders who pay it forward.

Q. In one sentence, what’s the best advice you’d give to someone just starting out on their entrepreneurial journey?

Justine: Approach everything as an experiment (you can’t fail and experiment), not everything you do will work but that’s OK because when you don’t win you learn and you need to take the lessons and constantly refine your system, the small set of things you need to be disciplined about consistently.

To keep up to date with Justine and her journey, connect with her on LinkedIn & Instagram.

Auspreneur Staff
Auspreneur Staffhttp://www.auspreneur.com.au
Auspreneur staff share a range of stories, from breaking news, and the latest from leading business owners, entrepreneurs and executives. Don't miss a thing and keep up to date with all the latest stories here.

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