Emma Allen is a best-selling author and founder of Active Property Investing (API), a Sydney-based company that provides a streamlined approach for busy professionals to build wealth through property investing. Since 2014, Active Property Investing has helped hundreds of investors access the key information to make well-informed decisions and turn their dreams of investing into reality.
This award-winning team is recognized for its quality of product and service excellence and featured in the Australian Business Journals ‘Top 15 Property Experts to watch in 2021’.
For more information on Active Property Investing visit their website here.
Here we sit down with Emma, to know a bit more about her journey as an entrepreneur.
Q. What inspired Emma to become an entrepreneur?
Emma: I love all aspects of business and building high-performing teams. As an entrepreneur, I can set a high standard for what I believe the business should deliver in terms of the quality of our product, service, and partnerships so we can build a brand of integrity. I enjoy watching the people around me succeed and aim to create environments for them to achieve things they once thought were impossible.
Q. How did Emma get started?
Emma: I have had a diverse career spanning from sports management to the arena of business development and human performance. It gave me the rare opportunity to deep dive in and out of many different types of organisations and industries, to learn the underlying characteristics of competitive business.
API is the culmination of more than a decade in the property industry fused with extensive experience in business, performance coaching, and a service-centric philosophy. I have created a unique culture where it is normal to learn, share and be transparent, and from that our clients can make well-informed decisions that optimise their success.
Q. What is the Most Memorable Thing You’ve Done Since you Started your Business?
Emma: Becoming a published author was a highlight. I had the privilege of writing ‘Back Yourself’ a women’s business book right in the midst of the 2020 pandemic. I also contributed to a book called ‘the Women changing the world’ where I share insights into my philanthropic work. Both became #1 Amazon best sellers.
Some of the proudest achievements I have as an entrepreneur is being a catalyst for change. API has been a major sponsor of building and renovating two schools (2017 and the 2018 School Projects) in Battambang province Cambodia. These schools now support over 500 children in the province and many more generations to come. API has also built and gifted more than 15 GVH homes and committed to the ongoing distribution of learning and teaching resources, school uniforms, shoes, backpacks, chickens, rice, and much more.
Q. What is one book you recommend, and why?
Emma: ‘Back Yourself’ Edited by Katy Garner & Peace Mitchell
Written amidst the 2020 Covid-19 pandemic, 27 incredible businesswomen share their top business advice, to inspire you with their ingenuity and resilience. Filled with practical tips for people looking to start a business, or scale their business, with invaluable advice from women who’ve to tread the path and operated profitable businesses.
Q. In terms of legacy, what is the mark you’d like to leave on the world?
Emma: My legacy is to share the ‘formula for success’ so that more people can shape their financial future with property. We live, breathe, and walk the talk so we do this in a way that is empowering and upholds our brand integrity.
Q. In one sentence, what’s the best advice you’d give to someone just starting out on their entrepreneurial journey?
Emma: Show up every day ready to give it your all and embrace every opportunity to grow and evolve.
To keep up to date with Emma and her journey, connect with her on Facebook and Instagram.
