Tourism Australia is hosting a major workshop and familiarization event called “G’day Australia” for 300 qualified Aussie Specialist Agents from retail outlets and key wholesalers across 15 international tourism markets. This event aims to provide travel agents with valuable experiences and knowledge about Australian destinations and tourism offerings. It will enable them to gain confidence in promoting Australian holidays to international travelers.
Familiarization Program
A four-night program covering diverse Australian destinations, enhancing understanding of Australian destinations.
Campaign Alignment
Synergy with Tourism Australia’s “Come and Say G’day” global campaign, driving interest and demand for Australian tourism.
Benefiting Queensland
Strategic importance for Queensland’s tourism industry, boosting the international visitor economy and showcasing its world-class attractions.
Positive Impact
Expected instant contribution of $2 million to the visitor economy, international exposure for Queensland’s tourism offerings, and promoting longer stays and increased spending.
Global Advocates
Transforming travel agents into global advocates for Australian destinations, sharing Australia’s unique stories and experiences to expand market reach.
First Mega Familiarization Since 2019
Expanding reach to all key international markets, signifying global importance, and aligning with Tourism Australia’s mission.The “G’day Australia 2023” event’s role in empowering travel agents, strengthening Australia’s position in the global tourism market, and showcasing the diversity and appeal of Australian tourism.