Electronic Arts (EA) has announced that its EA Originals label, created to publish small indie games with the financial backing of the company, will be transitioning away from smaller games. The label was established in 2016 as a way for EA to support up-and-coming indie game developers, often providing financial support and marketing resources to help them get their games off the ground.
In a recent blog post, EA revealed that the label’s focus will now be shifting to larger-scale projects, such as Unravel and Fe. The company plans to continue to provide financial and marketing support for these projects, but the number of indie developers it will be supporting will be drastically reduced.
EA’s Originals label was utilized for some online games, such as Rocket Arena and Knockout City; however, the latter was quickly discontinued by EA and will be closing down in June.
Jeff Gamon, the general manager of the business sector responsible for EA Originals and EA Partners, has declared the label is shifting away from niche games and will prioritize larger budget releases in the future.
“We have found that people want larger, improved, and more revolutionary titles that supplement the EA product range,” he said.
EA Originals will be releasing the high-budget game Immortals of Aveum, which is developed by Ascendant Studios, formed by Bret Robbins, a veteran in the industry having worked on acclaimed titles like Call of Duty and Dead Space.
Gamon stated that EA Originals would still be releasing a few smaller titles, with one or two in the works.


