The creator economy just got a game-changing upgrade with the launch of Crittiks, a first-of-its-kind UGC (User-Generated Content) management platform built to streamline workflows, optimize collaboration, and empower both content managers and creators.
Founded by Don Hett (Founder & CEO) and Shenik Fernando (Co-Founder & CTO), Crittiks is set to transform how agencies, brands, and freelancers manage UGC projects—eliminating manual inefficiencies and enabling faster, smarter content production.
A New Era for UGC Management
As the demand for authentic user-generated content skyrockets, brands and agencies struggle with fragmented workflows, inefficient communication, and time-consuming manual processes. Crittiks provides a one-stop solution, allowing UGC managers to centralize content creation, manage multiple creators, automate payments, and track project performance—all in one place.
“Managing UGC should be seamless, not chaotic and The UGC space has been missing a tool that truly supports managers and creators alike,,” says Don Hett, Founder & CEO of Crittiks. “With Crittiks, we’re empowering agencies and brands to scale efficiently, while giving creators a platform to showcase their work and land more opportunities.”
Powerful Features That Set Crittiks Apart
Crittiks provides a robust suite of tools tailored for UGC managers and content creators, including:
✅ Brand Profiles – Manage multiple clients and campaigns with ease
✅ Creator Explorer – Discover 250+ pre-vetted UGC creators across industries
✅ Gig Manager – Post gigs, track deliverables, and collaborate effortlessly
✅ Callouts & Bidding – Find the right creators for projects through a transparent bidding system
✅ Integrated Messaging – Eliminate scattered emails and WhatsApp messages
✅ Automated Payments & Invoicing – Streamlined transactions with built-in dispute resolution
✅ Retainer Management – Build long-term partnerships
For UGC managers, Crittiks replaces multiple tools—from CRMs to task managers—saving them over 200+ hours per month
“The creator economy has evolved, but the tools supporting it haven’t—until now,” says Shenik Fernando, Co-Founder & CTO of Crittiks. “We built Crittiks to automate the repetitive, time-consuming aspects of UGC management, so agencies, brands and creators can focus on producing high-impact content.”
Empowering Creators Like Never Before
Unlike traditional platforms that charge high commissions or limit creator access, Crittiks is completely free for UGC creators, allowing them to:
✔ Showcase their portfolio and attract new clients
✔ Find and apply for paid gigs
✔ Set their own rates
✔ Communicate directly with brands and agencies
✔ Receive secure payments through the platform
“We didn’t just build a tool for agencies—we built a platform that supports creators as well,” adds Fernando. “For the first time, UGC creators have a free platform where they can manage their business, land more gigs, and work with top UGC managers completely for Free.”
Sustainable Growth Through a Smart Business Model
Crittiks operates on a freemium model, with free access for UGC creators and subscription plans for agencies and brands. The platform’s affiliate program incentivizes UGC managers and creators to bring in new users, fostering organic growth.
“We’re not just launching a product—we’re building an ecosystem,” says Hett. “Crittiks will redefine how brands, agencies, and creators collaborate, making UGC management faster, more efficient, and more profitable for everyone.”
Now Live – Join the Crittiks Revolution
Crittiks is now live and offering a free trial for early adopters. As part of its roadmap, the team plans to roll out AI-powered recommendations, enhanced analytics, and more automation tools in the coming months.
For more information or to sign up for free, visit www.crittiks.com or connect with them on LinkedIn and Instagram.
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