Coles Group’s strong performance in its ecommerce channels has fueled a 3.6% rise in its total group sales revenue during the first quarter of 2024, reaching $10.25 billion. The company reported a surge in ecommerce sales, reaching $852 million.
Supermarket ecommerce revenue increased by 24.6%, while liquor ecommerce revenue grew by 32.2% with strong growth in the on-demand channel.
Coles’ digital features, like ‘shop similar’ and enhanced digital shopping lists, contributed to higher average order values and increased app users by 39.4%. Flybuys active members also grew by 9.9% during the quarter.
Investing in Loss Prevention Technology
Coles is investing in loss prevention technology, deploying Skip Scan cameras and Smart Gates at self-checkouts. The company aims to enhance security and deter theft from its stores. While the majority of customers act responsibly, these measures are designed to deter a small number of offenders.
Additionally, trolley lock technology is used to prevent unauthorized trolley removal. By deploying this technology across its stores, Coles aims to create a more secure shopping environment.
