Rita Agoulian of LickYourPhone Media – The passion project for recommending restaurants turned social media marketing empire shares her hot Instagram marketing tips to help grow your business
If you’ve got an awesome product or service to offer, or are running a business or brand, just having a basic social media account on Instagram or Facebook isn’t enough to get ahead anymore. People are spending countless hours engaging with their social media accounts, and if you’re not following the below tips, you could be left behind.
With constantly changing algorithms, trends and abundance of content flooding social platforms, it can be pretty hard to ensure you not only stand out, but resonate with your target audience. But does it really have to be as hard as people make out? What if there was a simple way to achieve both without all the blood sweat and tears? According to Sydney’s best social media marketing agency, there is.
Social media platforms have evolved into powerhouse ecosystems for getting your brand seen, with an infinite potential for creating new customers and developing a loyal audience that will continue to engage with your brand, but you have to be willing to put in the work to engage back, or invest in a dedicated Social Media Marketing Agency to help do it for you.
Investing the time and energy to grow your social media page can be a lot of work that you might just not have the hours in the day to do for yourself, but having an actively engaged social media account will definitely be the gamechanger your business needs to succeed.
Take it from Rita Agoulian: The Sydney based Social Media Marketer and founder of LickYourPhone. What started as a fun passion project for sharing her local Sydney restaurant recommendations developed into a cult of over 2+ million combined hungry followers across two social media handles, who all look to Rita Agoulian for the top places to eat in Sydney. Capitalising on engaging millions of hungry mouths, Rita built the LickYourPhone Media empire from the ground up. Having worked alongside a multitude of high-profile brands such as LadBible, Cadbury, Coca-Cola, Krispy Kreme, Ben & Jerry’s, Milky Lane, Insider, and E! News Online, LickYourPhone Media has single-handedly paved the way for social media marketing in Australia’s hospitality sector. Below Chief Eating Officer of the best marketing agency in Sydney and social media marketing extraordinaire Rita Agoulian shares some hot tips for social media success, particularly on Instagram which many businesses now consider essential for their own services.
Structured content guidelines
With a visually-focused platform like Instagram it’s important to have a consistent visual aesthetic for your brand. Your audience will come to recognize your brand aesthetic, and your personal feed will stand out more when it has a semblance of intentional structure or a noticeable pattern. Things like graphics overlapping into other posts, making every 3rd post a burger, and following content posting patterns like single image > reel > carousel > video are all recipes to have an engaging page that people will be drawn to. In this era of scrolling, you must make sure that all posts are visually appealing and enough to halt someone mid-scroll. This applies to both videos and images.
Persistency and Consistency
Keep it moving! You can’t run a car without fuel, and content is fuel for your business. People are bombarded with new content every second of the day, they aren’t going to remember your post 2 weeks later, no matter how awesome it was so if you want to stay on the forefront of people’s feeds and their minds, you should generate a consistent output of content. Your content guideline and content strategy will make this easier for you, so you aren’t constantly thinking “oh what should I post today?”
Put the “social” in Social Media
Engaging with your audience and giving them the opportunity to engage with you will be leaps and bounds more effective than just an endless train of content with no interactions. One tactic that has worked for us has been the cheeky DM slide. People are shy, and even though they followed you and want to interact, they will likely not initiate it. Breaking down the barrier and establishing that relationship is often welcomed and reciprocated by your audience. A simple, pleasant introduction and a call-to-action will work wonders and may even score you a free conversion.
Something along the lines of “Hey, we hope you don’t mind us sliding in. We wanted to thank you for following us.” and would love to know “How did you find us?”/ “We’re running a special at the moment so here’s a code for you” / “We have x coming up soon and are really excited about it, so stay on the lookout for it” etc. are all powerful ways to gain insight and warm your audience to you. Interaction is essential for relationships!
Step four- consult your insights.
Your insights will show you which content is resonationg with your audience, If you have a business profile or a creator profile, allow you to take a look and analyse what content resonates with your audience, and which don’t. Different metrics give you a wide range of data to work with. You’ve got followers, you’ve got saves. How many people have visited the link in bio. You really need to take a look at which content, video or image, has gained the most attraction and recreate those on a regular basis because that’s what people are interested in.
Use popular sounds
this is something that works really well, using trending music can work to make your videos funnier or more entertaining. The keyword being trending, there is also a higher likelihood your posts will further their reach.
So there you have it, six steps to social media success in 2021 outlined by one of Australia’s top marketing agencies, LickYourPhone Media. Connect with LickYourPhone through their website, or their Instagram, LinkedIn, and Facebook social media pages to learn more about how you can use social media to scale your business!
