Australians are eating significantly more meat while cutting back on chocolate and sugary snacks, according to new data from the Australian Bureau of Statistics (ABS), as cost-of-living pressures reshape dietary habits.
The latest report reveals a 2.3 per cent annual rise in red meat and poultry consumption during 2023-24, driven by a 13 per cent surge in poultry intake over six years. Beef, lamb, and pork consumption also edged up by 1.8 per cent. Conversely, processed meats like sausages and bacon dropped by 12 per cent since 2018-19, linked to reduced sodium intake.
Chocolate sales fell sharply by 5.7 per cent in 2023-24, reversing a five-year growth trend. Analysts attribute the decline to soaring global cocoa prices, which hit record highs in late 2024. Confectionery sales dipped slightly, but potato chip consumption jumped 10 per cent, suggesting a pivot toward cheaper snacks.
Average vegetable intake sits at just 2.21 servings daily
Despite these shifts, Australians still fail to meet national dietary guidelines. Average vegetable intake sits at just 2.21 servings daily—less than half the recommended five servings. Fruit consumption remains stagnant, though berries grew in popularity, rising 24 per cent over six years.
ABS spokesperson Paul Atyeo noted mixed trends: “While we’re eating more poultry and fresh fruit, processed foods and sugary drinks continue to challenge public health goals.” Bottled water and energy drink sales climbed, but fruit juice purchases declined.
The report highlights a protein-heavy diet, with poultry now accounting for 44 per cent of meat consumption. Health experts warn that despite reduced processed meat intake, overall dietary imbalances persist. Only 35 per cent of adults meet vegetable guidelines, and reliance on energy-dense snacks like chips underscores affordability concerns.
The ABS data, drawn from retail purchases, excludes takeaways and home-grown produce. It signals a nation grappling with economic strain while navigating competing priorities of cost, convenience, and health.
As cocoa prices pressure sweet treats off shopping lists, nutritionists urge renewed focus on balanced diets. “More meat isn’t a win if veggies remain sidelined,” said one public health advocate. “Affordable access to nutritious food must be a policy priority.”
