Until now, Google has refused to make any comment on the leaked search documents. Now the company has confirmed the authenticity of the documents. Earlier this week, SEO experts Rand Fishkin and Mike King had made a comprehensive analysis of these documents. They had published their analysis. However, according to The Verge, Google had denied any comment
Almost 2500 leaked internal documents showed how the search engine is using data from users. The documents revealed that Google collects data and keeps track of users. Also, experts doubt the search engine using the data for ranking algorithms. These documents caused confusion and anger among the seo industry. SInce, businesses are hugely investing into SEO strategies and brand visibility on search engines.
The Verge reported that in an email Google spokesperson, David Thompos argued to be cautious of out-dated and inaccurate assumptions about search engines. He also clarifies that Google shares extensive information about how it works, and the type of factors the systems weigh. They work to protect the integrity of the results from manipulation.
However, the document does not reveal which elements of the data are cursed for ranking. Though these documents could be out-dated, they have caused a profound impact on anyone relying on Google search. Meanwhile, it helps the SEO industry, marketing and publishers to be more smart and understand the company’s approach for ranking.
