The Cadbury factory north of Hobart will soon host a $100 million “Chocolate Experience” that will feature the world’s largest chocolate fountain, a chocolate lab and chocolate emporium.This ambitious project is the brainchild of tourism industry veteran Simon Currant, who has been working on it for around 15 years.
The Liberals have pledged $4 million in funding for the project if they win the election, claiming that it will be the “greatest thing to happen to tourism” since MONA.The new attraction will enhance Cadbury on the Derwent River and offer visitors a range of chocolate-themed experiences, such as a 3D time tunnel, themed electric ferries, a chocolate studio producing unique Tasmania-branded chocolates and a ‘build your own bar’ experience.
The Chocolate Experience will complement the existing attractions and experiences that Tasmania has to offer, such as Wineglass Bay, Salamanca Market, Cradle Mountain and of course, MONA. It will be a must-see for anyone who visits Tasmania, regardless of their age, background or preferences. It will also provide significant benefits for the local community, creating hundreds of jobs and boosting the visitor economy by $120 million per year.
The project is expected to be completed by 2026 and is part of the Tasmanian Government’s ongoing support for the tourism industry. The Government recognises that tourism is vital for the state’s recovery and prosperity, especially after the impacts of the COVID-19 pandemic. The Government is committed to ensuring that Tasmania remains a competitive and attractive destination that offers high-quality and diverse experiences for visitors, while supporting local businesses and jobs across the state.
