Australian health and safety technology company Sonder announced the expansion of its innovative employee care platform to the United Kingdom and Ireland, marking a significant step in its global ambitions.
Sonder provides businesses with a holistic approach to employee wellbeing. they Company offers 24/7 access to personal safety support, medical advice, and mental health care through an easy-to-use mobile app. This comprehensive solution has garnered acclaim, earning the title of Australia’s most innovative technology company in 2021 by The Australian Financial Review.
With a proven track record of success in Australia and New Zealand, serving clients like Woolworths, McDonald’s, KPMG, Bupa, and Toll Global Express, Sonder raised $35 million in capital in September 2022 and is now set to make waves in the UK and Ireland.
“Today, work-related injury and illness cost billions annually, and organizations can no longer afford to ignore the need for robust employee care programs,” said Craig Cowdrey, CEO of Sonder. “Supporting staff is not just good for people, it’s good for business.”
Entering New Markets with Austrade’s Support
With its launch in the UK and Ireland, Sonder now offers its complete suite of products across four countries. “The UK shares many similarities with Australia, making it an ideal first step into the Northern Hemisphere,” explains Cowdrey.
Operating from a new London office, Cowdrey leverages his unique understanding of Austrade’s capabilities, having served as a Department of Foreign Affairs and Trade officer. Austrade’s support plays a crucial role in helping Sonder navigate the UK’s regulatory landscape and facilitating introductions to key players in the market.
Global Vision Drives Future Expansion
Sonder’s ambitions extend far beyond the UK and Ireland. With a roadmap in place to enter Canada, the US, and Southeast Asia, the company is poised to revolutionize employee care on a global scale.
This move to expand into the UK and Ireland, supported by Austrade, highlights Sonder’s commitment to empowering businesses to prioritize employee wellbeing and unlock the full potential of their workforce. As Cowdrey aptly concludes, “We are creating a world where people can thrive, both at work and in life.”
